Social Media and Digital Strategy

Throughout my career I’ve demonstrated a proven history of creating impactful and engaging social and digital content that connects with fans on a personal level. I’ve had a personal hand in launching and growing the social and digital footprints of over 40 original shows, as well as working on tentpoles like the MTV Video Music Awards and Movie and TV Awards and live events like TRL, MTV Summer in the City, Wild ‘N Out Live, and Catfish’s Chatfish after show. Here’s some samples of my work:

TRL

On a daily basis, I brainstorm and pitch social ideas around upcoming TRL celebrity guests and work closely with the MTV talent teams to secure those asks. Once asks have been approved, I work alongside a coordinator to capture that content during the daily live shows and strategically roll it out across our platforms. In addition to sharing photos, boomerangs, and signed merchandise from the episodes, I’ve led the creative process for capturing unique and engaging Instagram Story video content around individual talent. Some examples include Name That Song with Musical.ly influencer Arii, Boy Band Song Trivia with Simon Cowell’s newest musical group PRETTYMUCH, Drake or Drake? with actor Drake Bell, and more.

2017 MTV Video Music Awards

During the 2017 Video Music Awards, I led a week long TRL takeover from our social media platforms to bring awareness and engagement to the newly rebooted show. We created content for the TRL brand Facebook, Instagram, Twitter, and Musical.ly accounts with celebrity talent, as well as social influencers Gabbie Hanna, Eva Gutowski, and Gigi Gorgeous.

Wild ‘N Out

To celebrate Wild ‘N Out reaching a milestone of 100 episodes, I put together two successful social and digital concepts to appeal to fans of the show. The first was a flock-to-unlock execution around an exclusive clip from the 100th episode. We got double the interaction we were expecting, and when the clip was unlocked it reached over 5.3 million video views across platforms. The second execution was a Facebook Live with the full Wild ‘N Out cast. I traveled to Philadephia where they were performing on their tour to help lead the strategy. The live Q&A with the cast got nearly 600K views and over 7K comments.

Faking It

My work on Faking It has been a huge highlight for me in my career and is the perfect example of creating powerful and engaging social and digital content that connects with fans on a personal level. The fan community I was able to create around this show was passionate, diverse, and very loyal and I took their suggestions to heart when coming up with ideas for digital content to supplement the show. One of their requests was for an after show, which came to life as Faking It’s All The Feels recap and interview show. I had the honor of pitching, writing, and hosting the recap show, bringing in over 417K views across platforms. The web show was later revived on Facebook Live for Faking It’s series finale send off. Additionally, my work as a social media coordinator around Faking It was recognized with a 2015 Shorty Awards #TVShow nomination, which is an award for being an innovative Twitter presence around a television series.

2015 MTV Video Music Awards

During the 2015 MTV Video Music Awards, I led the on-the-ground content capture strategy in the show’s fan pit with a team of social influencers consisting of Sarah Baska, Anthony Quintal (Lohanthony), Danababy, and Rickey Thompson. With this stellar team, we created content for the MTV brand Snapchat, Instagram, and Vine accounts, as well as their own influencer channels. This strategy contributed to over 25 million opens on the MTV Snapchat. Our influencer’s channels saw nearly 10 million interactions on VMAs content, with over 3 million coming from Instagram alone.

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